Ugandan US-based singer Apollo BW has revealed that he pursued music with the primary goal of revolutionizing the music industry.
He notes that his love for music stems way back in primary school, however, pursuing a music career was next to impossible, due to the negative perceptions his parents had about musicians back then as society viewed musicians as troubled youths with nothing else to pursue in life, which discouraged many young people from going into music.
Despite being a tech expert and staying in the US for over 15 years, this didn’t deter Apollo BW from pursuing his longstanding dream of establishing a career in the music industry.
Intending to see the music industry in Mbale and Uganda reach a global scale, Apollo established a recording studio to help artists achieve their envisioned goals before he focused solely on music as his profession.
Some of my music is written by me, and sometimes I work with a team that helps me. However, in most cases, I’m the one who thinks of the ideas and puts them into music. When I share my work with the team, we make small adjustments. I have a great team skilled in production, and they use the latest technology to create the best possible work. Apollo BW revealed.
Despite his short span in the industry, Apollo has already had some memorable experiences, one being when his first song, “Ganana,” was played at Club El Tanjia for a sound test the crowd loved it, and saw partiers grooving to it.
This made me realise that people will always appreciate good music, even when they don’t know the artist.
Apollo believes that social media is a valuable tool, which every creative should use to market their music, brand themselves, and stay connected with their audience.
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Apollo BW hinted at releasing two music videos soon and has two new songs in the works that will be released shortly. The singer made it clear that his goal currently is to reach the top, and is not limiting himself to any specific music genre.