Singer Delivered Julio, has listed some of the crucial factors B2C Entertainment considers before collaborating with musicians in the music industry.
According to Julio, as a group, they prioritize teaming up with artists who are dedicated and passionate about what they do.
The trio consisting of Julio, Mr. Lee, and Bobby Lash is known for putting out chart-topping collaborations.
When quizzed about the criteria they follow when selecting these artists to work with, Julio noted that they choose to work with serious artists who are committed to their craft and before they could hit the studio, both parties sit down to discuss the direction they would take regarding marketing and promotion.
One of the key factors they parade is that the collaborators have to give the joint project enough time to circulate amongst fans before they can release their solos. This allows them to fully concentrate on the song, giving it all the attention it deserves without distractions.
We love people who are passionate and love what they do. Because the people who have given us the opportunity to work with them are all serious. It is not good to trust your brand with an unserious person. All the collaborations we have done have been so powerful because we love seriousness.
If we are to work with you, we sit and discuss; we wouldn’t want you to release a song immediately after. A collaboration should be bigger than your solo projects and this comes after you give it enough time and attention, Julio said.
Unlike other artists who leave the promotion entirely for the other party, Julio emphasized that as a trio, they prioritize combined efforts to push the song to the top.
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We have to agree on the timeframe we are giving our song and that means we have to promote it equally. We both post so that people do not take it like we forced you to sing with us. That is why all our collaborations are powerful,” Julio said.
