The Dei Group has launched Bella Grain Flour, aiming to transform Uganda’s baking industry with high-quality, locally produced flour.
The Bella Grain Flour launch, hosted at Kampala Sheraton Hotel, introduced Bella Grain as a product designed for home and industrial baking needs.
A Pass, Mikie Wine, Warafiki, Lydia Jazmine, Halima Namakula, and Levixone added an extra layer of excitement to the Bella Grain Flour launch events.
Ronald Ssemakula Katali emphasized Dei Group’s focus on innovation and solving long-standing quality issues faced by Ugandan bakers.
Bella Grain Flour offers improved value by increasing dough yield, ensuring bakers get more from each kilogram of flour used.
Produced under Dei Industries International Ltd, the flour comes in specialized variants like Bakers’ Flour and Home Baking Flour.
Katali thanked customers for their decade-long support, saying the rebrand and new launch mark a new standard of quality.
One unique aspect of Bella Grain is its superior water absorption, which boosts baking output and maximizes ingredient efficiency.
By lowering flour moisture content below the UNBS standard, bakers can add more water without sacrificing product quality.
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Bella Grain reinforces Dei Group’s leadership in Uganda’s agro-processing sector through innovation, premium quality, and better value for bakers.
