Zulitums and Fik Fameica have been selected to represent Uganda in the forthcoming Coke Studio.
The two singers have been selected following the return of Coke Studio after a two-year hiatus. With its comeback, this year’s Coke Studio will feature a collaborative song dubbed “Embrace Your Authentic Self (The Real Magic)” which features K-Pop sensation NewJeans, Grammy winner Camilo, UK singer-songwriter Cat Burns, and Atlanta rapper J.I.D.
Having made it to this year’s Coke Studio, Zulitums and Fik Fameica will rub shoulders as well as share the stage with African stars like Yung Stunna and Nasty C from South Africa, Mayorkun and Buju from Nigeria, and international sensations Sam Smith and Imagine Dragons.
While addressing the press, Arthur Akankwasa, Senior Franchise Manager for Coca-Cola in Uganda, talked about how thrilling it is to interact with a new generation of consumers, particularly Gen Z, through this multicultural experience.
“This season promises to be nothing short of enchanting and inspirational, boasting an impressive lineup of artists carefully selected for the enjoyment of our consumers,” said Arthur Akankwasa, Senior Franchise Manager overseeing Coca-Cola operations in Uganda.
“This period offers a unique opportunity for Coca-Cola to connect with a new generation of consumers, with a special focus on the Gen Z demographic. In a world where everything is at our fingertips, we’re thrilled to offer a fresh cross-cultural experience that deeply resonates.” He added.
The Coke Studio launch event was held in the course of this week, at the Motiv Warehouse in the industrial area before the invite-only gathering of music enthusiasts and stakeholders, including journalists, producers, musicians, dancers, and artist managers.
Fik Fameica and Zulitums, who were introduced as Uganda’s representatives at Coke Studio this year and performed their hit songs on a live band, also gave electrifying performances at the event. Together with dancers from the Wembley Mo Foundation and Ivo Official, they gave a mesmerising performance of their co-written song, “Amanyi Manji.”
— Exclusive.Bizz (@Exclusive_Bizz) September 21, 2023