The Bell ObaFest second edition was a magical experience for Bell lover and their crews, Guinness and football enthusiasts, Bebe Cool fans, Blu 3, Elijah Kitaka, Ssuna Ben, and more.
Uganda Breweries through its flagship beer, Bell Lager united these alike to raise a glass to beer and unveiled two new innovations, Bell Citrus, a zesty flavored beer in a colorful display of fireworks and energetic dance performance and a twist to Pilsner with the new Pilsner King to cater to the adventurous consumers.
The festival grounds were adorned with floral setups, cultural hues left many reminiscing of their unique cultural heritage and of course, a new refreshing taste of Pilsner King, while the Bell Citrus electric avenue got everyone hands-on through artistic expressions like body art and crews sharing a jug of Bell Lager and some nyama choma at the Bell Lager arena.
A diverse Ugandan-based music lineup got revelers on their feet throughout the three days with performances from legendary stars like Bebe Cool, the Blu 3 trio, Maddox Ssematimba, Myko Ouma, Vinka, and sweet melodies of Elijah Kitaka alongside Double Black.
Kika Troupe and Alideki Brian spiced up the Bell ObaFest second edition with a traditional twist to the performances, with an extensive line-up of some of Kampala’s DJs with an unexpected but interesting Ssuna Ben takeover on the last day.
Speaking during the festival, Lillian Kansiime the Bell Lager Brand Manager noted that as the official enjoyment beer, Bell Lager is aiming towards redefining enjoyment through its annual platform, Bell ObaFest by combining various cultural identifiers that unite us as Ugandans from the savory foodstuffs to forms of expression like fashion and art and bringing our crews together to raise a toast to beer.
Amidst it all, revelers enjoyed their favorite beer brands at attractive offers, won exclusive brand goodies, and had free access to drinking water at all points that reinforced spacing drinks with water to counter irresponsible drinking among revelers.
The Bell ObaFest second edition additionally made a comeback with a sign language interpreter to cater to persons with disabilities and an extensive waste management arrangement that further amplified the brand’s sustainability agenda.
