Dancehall artist Beenie Gunter has signed under new management and is ready to push his music career to greater heights and cement his position in the genre.
Haruna, the Zafalu Management proprietor has revealed that he aims at supporting their new signee because they believe he best fits their agenda citing his exceptional talent.
Beenie Gunter is a very good artist and we have followed his music for a long time. We chose him because we believe he fits our agenda and style in which we want to build an artist, Haruna said.
Beenie Gunter has had his fair share of splits with the different managers that he has been signed to throughout his career. In 2022, he parted ways with Talent Africa, hiring American business developer and content creator Max Noir.
Many have tagged the change to management companies exploiting the artists and not fulfilling their end of the bargain.
Haruna, however, maintains that they would stick to the contract, therefore rubbishing claims of signing Beenie Gunter for selfish reasons.
Artists and their different management have agreements. I do not think you can exploit a person you are in contract with because you would have discussed everything in the contract. We hope together to do great things together with GunTalk as a brand and Beenie Gunter as an artist, Haruna said.
The new management also gifted him a car to help transport him as an artist to different places and also polish his brand.
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This is all branding and as a big brand that I am, this is how I deserve to roll as an artist, Beenie Gunter bragged.
